My favorite “definition" of content marketing comes from Emily Dickinson, a 19th century American poet who barely left her home for nearly 30 years.
Nonetheless, she led an active social media life through one of the leading technologies of her day: email without the "e."
She wrote one of my all-time favorite poems:
A word is dead
When it is said
I say it just
Begins to live
This is the essence of content marketing. That’s not why I like the poem. I’m just sayin’ that when you write a word in a blog post, that word is just starting its life journey.
That’s the journey we’re on here.
Of course, that’s a nice description but it's not very useful. Here’s one that's more practical:
"Content Marketing is a way to build your business by creating and freely sharing useful, timely, and relevant information with your intended audience."
Learn How to Do This
In this blog I’ll share what I’ve learned from more than 30 years as a writer, editor, and publisher in a variety of situations, online and off. You can read more about me here.
So explore the blog categories, and subscribe to The Tech Uncle Blog to get immediate updates when I publish something new. [link coming before 1/1/18]
As a thank-you bonus, I’ll immediately send you — for free — the same time-saving writing template I use for creating all my own content, with an explanation of how I use it.
Posts: The Tech Uncle Blog